What Search Engine Is:
The Internet search engine is a software application that helps to carry out a web search. A web search answers the query of the user. Search Engine provides the most relevant data to the user query by discovering, understand and organize the information.
Google is a widely used search engine at this time Google search is 27 years old now. The first search engine is Archie came in 1990.
How Search Engine Effective In Business:
In this time the vast number of the world population depends on search engines because search engines help them to find everything. The search engine results help a business to enhance brand awareness, the business offers, products and services to new visitors.
The search engine helps to engage with your customers and to improve your product or service. The increasing popularity of the internet and social media results lot of companies are showing interest in search engine optimization.
How Search Engines Work:
There are three factors behind the search engine work that is Crawling (discovering the information), Indexing (organizing the information), and ranking (most relevant answer).
Search engines crawling billions of pages using search engine bots or spiders and continually checking a large number of pages and make a copy.
Once crawled of a web page is over the copy of pages is returned and stored in a data centre.
Then try to find the most relevant page from its index by using a ranking algorithm.
Make Your Web Pages Visible To Search Engines:
You can make your website more visible to search engines by considering these factors in quick and easy ways:
Focus on rich content and optimize every page of your website.
Use headlines on your website and you have to write unique title tags and meta descriptions for your website pages.
You must have a shareable option for your website content.
Optimize your images by including image descriptions all photos of website.
Organic Search and Paid Search:
The natural search or unpaid search results are called Organic Search. When visitors come by a simple search query, links and domain then this phenomenon known as organic search. Organic Search is a genuine way to get traffic to the website so it is considered the most valuable traffic source.
Paid Search referred to when traffic comes from visitors clicking on a link in an advertisement or a sponsored section. Business and companies have paid to appear at the top of search results.
Paid Search helps you to get quickest results and Organic Search will help you to achieve more cost-effective results in the long run.
Benefit Of Search Engine Optimization:
Search engine optimization (SEO) is the marketing tactic to increase the quality and quantity of website traffic. This can accomplice by increasing the visibility of a website page to users of a search engine. It helps you to improve your organic search result. Websites that contain high-quality and relevant information will easily appear to searchers.
Google search engine optimization helps your website to rank higher in search engines that can lead to an increase in traffic to a website.
Search Engine Marketing (SEM):
Search Engine Marketing or SEM is a form of paid search marketing. Here you pay search engine marketing companies to show your ads to target users. It will help you in the promotion of websites by increasing their visibility in search engine results pages. Search engine marketing helps you to grow your business in a very short period.
The only key difference between Search engine optimization and Search Engine Marketing is:
SEO helps you to get traffic through organic search or unpaid search results. Whereas, In SEM you buy traffic through paid search results.
Search Engines Companies provide Ad Platform like Google AdWords, Bing Ads and Yahoo Search Ads are search engine marketing platforms.
Google Search Console:
Google offers a free service that helps you to monitor, maintain and improve your website presence in Google Search results and this is called Google Search Console.
Earlier it was known by name Google Webmaster Tools and after Google introduced a new version of the search console with a user interface called as Google Search Console.
It tracks indexing and crawling stats by Google bot and providing metrics to help optimize a website for organic results.