HOW TO MAKE YOUR AD CAMPAIGNS BE VISIBLE: SEARCH ENGINE MARKETING (SEM).

HOW TO MAKE YOUR AD CAMPAIGNS BE VISIBLE: SEARCH ENGINE MARKETING (SEM).

Search Engine Marketing:

Search Engine Marketing helps your business to increase website traffic by securing ads on search engine results pages (SERPs). It is the strategy of marketing a brand or website using paid advertisements that appear on search engine results.

SEM (Search Engine Marketing) gives the opportunity for advertisers who bid on keywords for their ads. Brands target selected keywords that relate to the brand so that the searchers easily find an ad from the brand. They are charged only if a visitor clicks on that ad. Therefore SEM using paid strategies to gain website traffic and increase search visibility.

 

Most common SEM search ads are:

Search Engine Marketing

 

Paid search ads or Paid search advertising.

Text-based ads.

Product listing ads (PLA) or Shopping ads.

Pay per click (PPC)/ Cost per click (CPC).

Cost per thousand impressions (CPM).

 

Search Engine Marketing Auction:

SEM Ad Auction is an investment done by a brand or company in the SEM ad campaign. Once your brand or company using paid advertisements to appear on search engine results page (SERPs), but before appearing in the SERPs your ad goes through an ad auction.

This is the time advertisers bid on keywords related to certain products or services to clarify how much amount to spend per click on each of those keywords.

Once search engine verifies the keywords you bid on certain products or services to appear on search engine results page, your brand entered into the ad auction.

 

How An SEM Ad Auction Works:

Search engines like Google use an ad auction system to rank ads in the search engine results page. Not every time your ad will appear on the top of SEM results page related to that keyword. Even if your target keyword is the best fit for an ad auction, that does not mean you will get the bidding.

Your maximum bid and ads quality score determine which ads to place on the top of the search engine results page.

 

The SEM ad auction depends on these factors:

Quality Score: It helps search engine to determine ad rank. Your ad Quality Score based on factors such as ad relevance keywords, ad performance, click-through-rate (CTR) and post-click landing page experience.

High-quality scores help the bidder to gain a higher position in the search engine results page (SERPs).

 

Maximum Cost-Per-Click Bid (max CPC): The highest amount that your brand is willing to pay when someone clicks on your ad, irrespective of your ad’s position.

 

Ad Rank: It helps search engine to determine the best placement of your ad on search engine results page. The higher your Ad Rank, your ad can win the chance to top of the SERPs.

 

Right Keyword For SEM Campaigns:

keyword research

 

A keyword is words or phrases used by searchers when they are searching in a search engine. SEM keywords help you to target your audience in your search engine marketing campaigns. When searchers search for those keywords in a search engine, they see your ads.

That’s why SEM keywords are the backbone of search engine marketing and define the success of your paid search campaign.

 

For example: If your brand’s SEM campaign targets the keyword “bizbale digital marketing”, your ad may show on search engine results page when a visitor searches for that phrase.

 

These factors help you in choosing the right keywords in your SEM campaigns:

Relevant: Identify the words or phrases most relevant to your SEM ad campaigns.

 

Search Volume: It is a number of searchers who search for these keywords in a search engine, each month or year. If your SEM campaign’s search volume is very low, your brand ad will only be shown to a few searchers.

 

Keyword Competition: The most relevant and highly searched keywords have the most competitive as compared to less relevant keywords. Do keywords research for selecting the right keyword.

 

Summary
HOW TO MAKE YOUR AD CAMPAIGNS BE VISIBLE.
Article Name
HOW TO MAKE YOUR AD CAMPAIGNS BE VISIBLE.
Description
Search Engine Marketing helps your business to increase website traffic by securing ads on search engine results pages (SERPs).

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